Electricity is the best way we have found to turn energy into a better life. A warm house, a lower bill, cleaner air in the street. Most of what is left to electrify touches somebody's home, work or budget, and most of it is harder than it needs to be. That is where we build.
We are not attached to a country, a technology or a format. Some of what we make will be software and some will not. Goodsun is the first. It helps a household decide on solar without anybody sitting at the kitchen table selling to them.
How we run matters as much as what we make. The rules are written down and published, and we follow them, so nobody needs a committee to act. The purpose is being written into the company's constitution, where it is harder to quietly drop than a line on a website. Customers and the people who work here are the point of the company, not resources for it.